Hugo Boss launched the new masculine fragrance Boss The Scent at end of August 2015. “Slow, steady, tense with anticipation, the BOSS way of seduction is an art, which finds a perfect balance between confidence and nonchalance. Tapping into what women really want, it is a masterful orchestration of all the senses. It lasts and is not easily forgotten. “ The composition begins with a spicy note of ginger. Maninka fruit is mixed with tones of lavender in the heart to create a sensual scent. Intensive leather accord that makes the base symbolizes magnetic masculinity. The face of the perfume is actor Theo James. The fragrance is available as 100 ml Eau de Toilette.