The launch of CK2 represents an extension of Calvin Klein’s overall brand strategy to reach a younger consumer base through modern, authentic storytelling. Given its relevant cultural messaging and youthful spirit, CK2 aligns well with this evolving approach to consumer engagement. The “urban woody fresh” fragrance includes notes of wasabi, mandarin, violet leaf, wet cobblestones, orris, rose, vetiver, incense and sandalwood. Calvin Klein CK2 was launched in February 2015, and is be available in 50 and 100 ml bottles