The fragrance world is buzzing with new celebrity launches. Fans are flocking to stores not just for the scent, but also to feel closer to their favorite stars. Here are some hot releases making waves in 2025.
Rihanna – Fenty Fragrance
Rihanna’s empire continues with Fenty Fragrance, blending tropical florals and rich musk. True to her brand, it’s bold, long-lasting, and effortlessly chic.
Harry Styles – Pleasing Perfume
Harry’s gender-fluid brand now includes fragrances with a mix of earthy woods and fresh florals, embodying self-expression and freedom.
Zendaya – Bloom Essence
Zendaya’s fragrance is all about empowerment, mixing jasmine, amber, and vanilla. A youthful yet sophisticated vibe.
Why Celebrity Perfumes Sell Out
- Strong fan loyalty.
- Unique branding tied to their lifestyle.
- Often priced more accessibly than luxury designer perfumes.
If you want to try celebrity perfumes without the hype markup, we’ve got alternatives inspired by these bestsellers. Check out our celebrity fragrance collection for authentic picks.