Byblos launches Byblos Fusion, a new fragrance for men that is described as: “Strong. Sensual. The essence of man.” The concept behind this fragrance combines the ideas of physical strength and the delicate and sensual side of a man. Its composition, developed by Fabrice Pellegrin, is a spicy-aromatic–woody one, modern and elegant. It opens with a juicy combination of bergamot, orange and litchi. The heart includes black pepper, rosemary and green notes of Mediterranean geranium. The base notes are oud, sandalwood, patchouli and soft musk. It is available as 100 ml Eau de Parfum. Byblos Fusion was launched in 2013.